Inside Marketing: January '21

Your monthly marketing news digest

Messaging and chats: who can hear us, and who do we trust? 💬

In a world where data is king and the digital giants know as much about us as an Orwellian Big Brother, the issue of trust is a touchpaper waiting to be lit. One wrong move by the Big Tech firms – even if it’s just a misunderstanding – and users can revolt. Just ask WhatsApp.

Read on.

Social Media · 4 mins

WhatsApp whoops! “Confusion” over privacy update angers users.

WhatsApp suffered an exodus of users to rivals Signal and Telegram after a planned update to its terms of service left many fearing the app could share their messages with parent company Facebook.

WhatsApp’s attempt to clarify its terms didn’t prevent key rivals gaining over 30 million downloads in just three weeks at the start of the year, with Signal moving from outside the 1000 most downloaded apps to the number 1 slot in just three days. WhatsApp has pushed back its new privacy policy release date, so it can clarify the “confusion” with users.

Social Media · 7 mins

Clubhouse and Twitter Spaces: the rise of voice-based social networking

In the race to be new, social media has given us messages (Twitter), photos (Instagram) and video (TikTok) so the shift to voice-based social was inevitable. Cue: Clubhouse and Twitter Spaces. Keeping up?

Clubhouse works on an invite-only model likely to create an exclusive, “inner circle” feel amongst people who share specialist interests. Hosts such as subject matter experts can create a “clubhouse” and invite delegates, who can listen and participate. It’s like an open podcast, but by invite only! Twitter Spaces is similar, though less exclusive.. Not familiar with these yet? You’re, like, so 2020. 😉

Presentations · 4 mins

The 7×7 rule in PowerPoint

PowerPoint was created to help presenters clarify their message – an irony not lost on anyone who’s suffered Death By Powerpoint.

Hence this useful article’s pragmatic advice to abide by the rule of seven when using the software to create presentations. In short: restrict each slide to no more than seven bullets, ideally with no more than seven words per bullet. And if you’re feeling really brave, aim for only seven slides!

Good presenters “talk around” slides, showing only key headlines on screen. Brevity is hard, hence Mark Twain’s oft-cited quote: “I am sorry this letter is so long; I didn’t have time to write a short one.”

Social Media · 4 mins

LinkedIn users can control who sees their posts

LinkedIn is to give users some control over who can see and comment on their posts. Restrictions can be set at the post level, which gives users the flexibility to share some posts with everyone and others with specific audiences.

Sharing options include anyone, connections only, or fellow members of a LinkedIn Group. Users can also decide if they want anyone, connections only, or nobody to respond to shares.


Our other (virtual) water-cooler subjects last month included Facebook’s new self-styled Oversight Committee which will decide whether to allow a certain controversial ex-president back onto the platform, and the ever-increasing market share of WordPress, which now powers 39.5% of all websites.

What’s cooking?

Time for cautious optimism?

We’re seeing lots of new marketing leads right now, while many of our existing clients and friends report a great deal of activity across global markets.

This isn’t restricted to “pandemic-proof” sectors either, but in FMCG, professional services, recruitment, technology and more. Lots of our clients are talking about rebrands and big comms projects including employer branding. It’s great to see some positivity out there in the markets. We hope 2021 is a better year for you and your business.

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