Content marketing is one of the most important marketing tools available for companies, and it works for businesses in all sorts of sectors – yet we often find that companies come unstuck when it comes to thinking of ideas of what to write about.
There are many ways in which video content can deliver value as a marketing tactic. The key, as with all marketing activities, is to have a clear idea of what you want to communicate and what you hope the video will achieve.
We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
We have a confession to make: we’re constantly encouraging our clients to make regular updates to their blogs and yet, while we’ve been busy delivering all our clients’ stories online, we’ve neglected our own.
Finding inspiration for blog topics can be tough. Sometimes it feels like you’ve exhausted everything you have to say about your industry, niche or area
A lot of the people we speak to about Twitter are at the same point in their relationship with the microblogging platform: they know they want to use it, they get that it’s useful, and they’re excited about having made the bold decision to go live. But then they stall, because they have nothing to say.
If you’re breaking into a technical market with a complex product and established competition, it can feel like an uphill struggle to win an audience (and ultimately, sales) – but finding a way to give voice to your sales messages can be an enjoyable and refreshing exercise that teaches you something about your business.
