Planning & Strategy
Rip it up and start again?
With your team settled in their roles while working at home, it may be the right time to re-evaluate your marketing plan in light of the pandemic.
May 19, 2020
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Category: PR & Comms
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Planning & Strategy
The Art of the Elevator Pitch
An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?
July 4, 2019
Content Marketing
The secret of content marketing
Content marketing is one of the most important marketing tools available for companies, and it works for businesses in all sorts of sectors – yet we often find that companies come unstuck when it comes to thinking of ideas of what to write about.
May 30, 2019
Social Media
Are customers wary of companies using social media?
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
July 30, 2018
PR & Comms
Integrating PR into your business strategy
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
June 19, 2018
PR & Comms
Email Marketing after GDPR
The new General Data Protection Regulations (GDPR) come into force this Friday, on the 25th May. You may have already noticed an influx of emails in your inbox asking you to reconfirm an email subscription or informing you of an updated privacy policy. We take a look at what the change in rules mean for your email marketing strategy.
May 21, 2018
Social Media
The Xmas Calendar of Marketing Definitions
There’s so much jargon in marketing that we thought it would be fun to do a bit of jargon-busting whilst creating our very own marketing-themed
December 23, 2016
PR & Comms
Teasing out sales messages
If you’re breaking into a technical market with a complex product and established competition, it can feel like an uphill struggle to win an audience (and ultimately, sales) – but finding a way to give voice to your sales messages can be an enjoyable and refreshing exercise that teaches you something about your business.
September 29, 2016