Category: PR & Comms

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Are customers wary of companies using social media?
Planning & Strategy

Are customers wary of companies using social media?

A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?

Integrating PR into your business strategy
Planning & Strategy

Integrating PR into your business strategy

It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.

Email Marketing after GDPR
PR & Comms

Email Marketing after GDPR

The new General Data Protection Regulations (GDPR) come into force this Friday, on the 25th May. You may have already noticed an influx of emails in your inbox asking you to reconfirm an email subscription or informing you of an updated privacy policy. We take a look at what the change in rules mean for your email marketing strategy.

Teasing out sales messages
Content Marketing

Teasing out sales messages

If you’re breaking into a technical market with a complex product and established competition, it can feel like an uphill struggle to win an audience (and ultimately, sales) – but finding a way to give voice to your sales messages can be an enjoyable and refreshing exercise that teaches you something about your business.

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