A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
Category: PR & Comms
We’ve been talking about…
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
There’s so much jargon in marketing that we thought it would be fun to do a bit of jargon-busting whilst creating our very own marketing-themed
If you’re breaking into a technical market with a complex product and established competition, it can feel like an uphill struggle to win an audience (and ultimately, sales) – but finding a way to give voice to your sales messages can be an enjoyable and refreshing exercise that teaches you something about your business.