Not all content is created equal. We’re expert at helping clients uncover the knowledge, stories and messages untapped within their business. Then we turn it into content that attracts and engages an audience.
From in-depth educational blogs to shorter news stories, we can produce content for any style or subject, adapted to your needs and audience.
It’s all written with journalistic skill by experienced copywriters, with as much or as little involvement as you desire.
Done well, fresh content:
How it works.
Step one: Discovery
We begin with an in-depth discovery phase where we learn about your business, industry, customers and marketing goals. This knowledge helps us to determine the right tone of voice for your content so we can produce high-quality articles that speak to your audience.
Step two: Planning
Initially, we will work with you to produce a calendar for the year containing important business dates such as events you are hosting or attending. We use a standard content-capture template that ensures we get everything we need to begin planning your content.
Depending on the nature of your business, further planning may range from agreeing approximate themes to an article-by-article plan agreed monthly. Our content schedules evolve and are flexible so that we can adapt to your changing activities, news and trending topics.
Step three: Content creation
In our experience, the best content comes from collaboration. We’ll be in regular contact with you to discuss content ideas and, where required, gather information and opinions. While your input is useful for evergreen content, we’re expert at extracting your expertise with minimum drain on your precious time. We often require a only brief chat to get what we need from you. And you’ll be able to review your content before we publish it.
- Educational or editorial articles that stay relevant (evergreen) or tap into trending subjects.
- Staff involvement: bulleted outline or telephone call. Some aspect of opinion.
- Typically 1000-2000 words
- Either the news, or your news!
Your own original synopses of the news, or short updates about what’s happening in your business.
- Little-to-no staff involvement depending on choice of content.
- Typically 500-1000 words
What’s the best length for a blog?
However long it takes to make your point.
We could talk for a long time about optimum blog length – it’s a pretty hot topic amongst marketers. But length is contextual: it’s about what’s right for the subject, platform and audience. So we’ll decide on the optimum length when we write your blog.