There are many ways in which video content can deliver value as a marketing tactic. The key, as with all marketing activities, is to have a clear idea of what you want to communicate and what you hope the video will achieve.
Voice search is on the rise – from digital assistants like Siri on iPhones to smart speakers such as Alexa or Google Assistant, the technology has meant more and more people are walking away from the keyboard and talking directly to their devices.
We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.
Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.
There are a number of benefits to brand guidelines. Primary amongst those is that your marketing activities achieve a coherence that produces a cumulative effect to make your company more recognisable in the market.
It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
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