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Marketing Articles

What we’re thinking about, working on and learning — across marketing and In The Box Marketing team.

What is GEO?
What is GEO? A Plain Guide to Generative Engine Optimisation
GEO, or generative engine optimisation, is how you get AI tools to cite your content. What it is, how it works, and how much of it is just good SEO.
Startup marketing packages: tailored solutions for new and growing businesses
Startup marketing packages shouldn't come in rigid tiers. We build bespoke packages around what your business needs now and what it'll need as you grow, from brand foundations to SEO to full strategic support.
Compliance Consultants - JVR Consultancy
Partnering with one of the UK’s leading Compliance Consultants
We're delighted to partner with JVR Consultancy, one of the UK's leading compliance consultants for rail, construction, utilities and oil & gas. We're supporting their growth with SEO, hosting and ongoing marketing.
Website Design Winchester
Mastering grid layouts: The secret to visually balanced and user-friendly website design
Discover how mastering grid layouts can elevate your website design in Winchester. Learn best practices, types of grid systems, and implementation tips to create user-friendly, visually balanced web designs.
Website Design Southampton
How to write website copy that converts: Tips for engaging your audience
Learn how to write website copy that captivates your audience and drives conversions. This guide focuses on effective strategies like understanding your audience, crafting value-driven content, and optimising for SEO, including services like website design Southampton.
Website Design Portsmouth
Design systems 101: How to create a cohesive and scalable website design framework
Learn how to create a cohesive and scalable web design framework to enhance user experience and ensure consistency. This guide explores the benefits and steps to develop your own design system, with expert tips for website design Portsmouth.
Website Design Fareham
The importance of consistent branding in web design
Discover why consistent branding is essential in website design. Learn how aligning colours, typography, and tone creates trust and recognition while boosting your bottom line.
Website Design Chichester
A beginner’s guide to website SEO: Design tips to rank higher on search engines
Discover beginner-friendly SEO-focused website design tips to improve search rankings and user experience. Learn how to optimise for mobile, speed, and keywords while leveraging services like Website Design Chichester.
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