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Planning & Strategy

The Art of the Elevator Pitch

An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?

The secret of content marketing
Content Marketing

The secret of content marketing

Content marketing is one of the most important marketing tools available for companies, and it works for businesses in all sorts of sectors – yet we often find that companies come unstuck when it comes to thinking of ideas of what to write about.

Three marketing trends to look out for in 2019
Planning & Strategy

Three marketing trends to look out for in 2019

We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.

Guiding the customer journey online
Web & Design

Guiding the customer journey online

When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.

Planning & Strategy

ROI ain’t nothing but a number.

Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.

Know this before you SEO.
Planning & Strategy

Know this before you SEO.

It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.

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