Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.
Content marketing is one of the most important marketing tools available for companies, and it works for businesses in all sorts of sectors – yet we often find that companies come unstuck when it comes to thinking of ideas of what to write about.
There are many ways in which video content can deliver value as a marketing tactic. The key, as with all marketing activities, is to have a clear idea of what you want to communicate and what you hope the video will achieve.
We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
Our web address is inthebox.marketing. We chose this domain for a few reasons: it’s great for SEO as one of our industry keywords is in the domain; it says who we are and what we do in the most concise way possible; and it’s a bit different. Since using this domain however, we’ve encountered a few issues which we really didn’t expect…
There’s so much jargon in marketing that we thought it would be fun to do a bit of jargon-busting whilst creating our very own marketing-themed
A lot of the people we speak to about Twitter are at the same point in their relationship with the microblogging platform: they know they want to use it, they get that it’s useful, and they’re excited about having made the bold decision to go live. But then they stall, because they have nothing to say.
Email signatures have been a source of hot debate for as long as email has existed. What should be included? How branded should they be?
