Social Media
The Xmas Calendar of Marketing Definitions
There’s so much jargon in marketing that we thought it would be fun to do a bit of jargon-busting whilst creating our very own marketing-themed
December 23, 2016
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Year: 2016
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Social Media
How to find your Twitter voice
A lot of the people we speak to about Twitter are at the same point in their relationship with the microblogging platform: they know they want to use it, they get that it’s useful, and they’re excited about having made the bold decision to go live. But then they stall, because they have nothing to say.
November 23, 2016
Web & Design
Why Font Awesome is, well, awesome!
Back in the day – alright, about 4 years ago – web designers and developers faced an issue: how to use icons throughout a website without creating tons of tiny images. Images slow sites, are bitmap-based (so can’t be enlarged without loss of quality), are fiddly to make, can’t be re-coloured easily, can’t be animated easily and so on.
November 1, 2016
PR & Comms
Teasing out sales messages
If you’re breaking into a technical market with a complex product and established competition, it can feel like an uphill struggle to win an audience (and ultimately, sales) – but finding a way to give voice to your sales messages can be an enjoyable and refreshing exercise that teaches you something about your business.
September 29, 2016
In The Box News
Announcing the arrival of our brochure!
What’s In the Box? Our new brochure, for starters. Our lovely new office here at Gatcombe House is looking decidedly on-brand. Being nature-loving types, we’ve
August 9, 2016
Social Media
10 things you should know about email signatures
Email signatures have been a source of hot debate for as long as email has existed. What should be included? How branded should they be?
July 27, 2016
Web & Design
The value of mood boards
Mood boards? What, those collage-like things where you stick on pictures of things you want? No, they’re dream boards – but mood boards aren’t dissimilar.
June 27, 2016
Social Media
The power of #dogsatpollingstations
People across the UK are finally united this morning…in tweeting pictures of their dogs at polling stations, under the hashtag #dogsatpollingstations. With nearly five-and-a-half-thousand tweets when
June 23, 2016
Career Development
Self-marketing: how to make your CV SOAR
I’ve written a lot of CVs for individuals at all levels of seniority. Given that a lot of the CVs I have created have been
June 7, 2016