Supporting Europe’s leading GDPR solution
Background
The new GDPR legislation, introduced in May 2018, left a lot of business owners with questions. How compliant were they? What does full compliance look like? Do they need to register with the ICO? Do they need a data controller?
The Data Support Agency is a new kind of business for a world where privacy laws continually evolve and where mistakes with customers’ data can cost businesses dearly. It provides industry-leading GDPR expertise to clients across Europe via a unique, proprietary compliance platform, backed up by an on-call team of experts. Its compliance platform is a customer portal with a comprehensive set of GDPR resources that allows users to assess their level of compliance and access valuable resources and expertise.
The Data Support Agency Challenge
Relatively new to market, the Data Support Agency had a logo rather than a full brand. The leadership team needed a go-to market toolkit to help them define their look and feel across all of their marketing communications. Furthermore, as a company that continually breaks new ground, forming new partnerships and evolving its customer proposition, the business has stories to tell and a need for them to be heard.
Our Work
When The Data Support Agency engaged us, our first task was to ensure we understood its market proposition fully. We needed to know the product, services and routes to market of the business, including what its services mean for its commercial channel partners.
Our work for The Data Support Agency included creating its brand guidelines, defining a look and feel so its marketing is unified across multiple channels. We applied this new house style into sales and marketing collateral including a brochure, editable sales documents, branded social media channels, business stationery and advertising campaigns.
We have written content for its websites (including news articles) and marketing collateral, and continue to offer content and PR support.
Our understanding of The Data Support Agency’s value proposition and the need for wider support under GDPR has been key to our work with the company and we are proud and excited to work with a business that provides a valuable and much-needed service that continually evolves in line with GDPR legislation
In The Box Marketing came highly recommended so I had no hesitation in approaching them to help me grow a vital new brand and to produce a toolkit that will help further enhance the reputation of an exciting new business. Their work has already made a valuable contribution to helping us spread the word that we provide an outstanding service in a challenging new data environment under GDPR – their work has helped us to win new business on the strength of our brand.
The talent of the team at In The Box Marketing is undisputed but what is as impressive is their ability to collaborate, listen and develop an excellent understanding of a business and its services, regardless of the industry, market or brand positioning. Whatever the marketing task and whether design or content related, they’ve proven they can be trusted to just get it right and produce extremely high quality marketing with a minimum of fuss.”