Marketing Articles

The difference between profit and true wealth, did Ronaldo *really* cost Coke $4 billion, and WhatsApp’s global ad campaign.

A new way of remote working, new goodies from Twitter and a hashtag we loved. Read our take on the best of May 2021.

Twitter’s paid-for tweets, LinkedIn’s mooted freelance portal, the explosive rise of Clubhouse: February’s news is about channels that move as fast as the month flew by.

The war of the messaging apps and locking down our audiences - there’s a distinctly trust-related theme to our January newsletter.

LinkedIn product pages, Facebook V Apple in an unseasonal spat, and more - read our news roundup for December.

Schmaltz-free festive ads, brands united against racism, sexy chess and cool brand activations - it can only be our monthly newsletter!

The (attempted) exorcism of Facebook and Instagram, scary marketing laws and, er, branding. It’s a (partly) frightening newsletter this month!