Seeking out social proof
Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.
Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.
An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?
Content marketing is one of the most important marketing tools available for companies, and it works for businesses in all sorts of sectors – yet we often find that companies come unstuck when it comes to thinking of ideas of what to write about.
There are many ways in which video content can deliver value as a marketing tactic. The key, as with all marketing activities, is to have a clear idea of what you want to communicate and what you hope the video will achieve.
Voice search is on the rise – from digital assistants like Siri on iPhones to smart speakers such as Alexa or Google Assistant, the technology has meant more and more people are walking away from the keyboard and talking directly to their devices.