Category: Web & Design

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Guiding the customer journey online
Web & Design

Guiding the customer journey online

When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.

Know this before you SEO.
Planning & Strategy

Know this before you SEO.

It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.

Sources of Design Inspiration
Web & Design

Our top 6 sources of design inspiration

Design inspiration can come from anywhere: from the arrangement of petals on a flower to the fortuitous way the books on your shelf have ended up. But as graphic designers, we have our go-to places we first turn to when we need a bit of creative inspiration.

Why the internet (and your website) isn’t ready for long domain names
Social Media

Why the internet (and your website) isn’t ready for long domain names

Our web address is inthebox.marketing. We chose this domain for a few reasons: it’s great for SEO as one of our industry keywords is in the domain; it says who we are and what we do in the most concise way possible; and it’s a bit different. Since using this domain however, we’ve encountered a few issues which we really didn’t expect…

Font Awesome
Web & Design

Why Font Awesome is, well, awesome!

Back in the day – alright, about 4 years ago – web designers and developers faced an issue: how to use icons throughout a website without creating tons of tiny images. Images slow sites, are bitmap-based (so can’t be enlarged without loss of quality), are fiddly to make, can’t be re-coloured easily, can’t be animated easily and so on.

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