Voice search is on the rise – from digital assistants like Siri on iPhones to smart speakers such as Alexa or Google Assistant, the technology has meant more and more people are walking away from the keyboard and talking directly to their devices.
When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.
There are a number of benefits to brand guidelines. Primary amongst those is that your marketing activities achieve a coherence that produces a cumulative effect to make your company more recognisable in the market.
It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.
Wait. What? Then who do I ask to design my website? A web designer, that’s who. Graphic designers are not necessarily web designers.
Design inspiration can come from anywhere: from the arrangement of petals on a flower to the fortuitous way the books on your shelf have ended up. But as graphic designers, we have our go-to places we first turn to when we need a bit of creative inspiration.
Our web address is inthebox.marketing. We chose this domain for a few reasons: it’s great for SEO as one of our industry keywords is in the domain; it says who we are and what we do in the most concise way possible; and it’s a bit different. Since using this domain however, we’ve encountered a few issues which we really didn’t expect…
There’s so much jargon in marketing that we thought it would be fun to do a bit of jargon-busting whilst creating our very own marketing-themed
Back in the day – alright, about 4 years ago – web designers and developers faced an issue: how to use icons throughout a website without creating tons of tiny images. Images slow sites, are bitmap-based (so can’t be enlarged without loss of quality), are fiddly to make, can’t be re-coloured easily, can’t be animated easily and so on.
