Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.
Category: Planning & Strategy
We’ve been talking about…
An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?
Voice search is on the rise – from digital assistants like Siri on iPhones to smart speakers such as Alexa or Google Assistant, the technology has meant more and more people are walking away from the keyboard and talking directly to their devices.
We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.
It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
I read a great blog the other day that featured a story about a film director who ordered his production manager to source a giant blue