Planning & Strategy
Rip it up and start again?
With your team settled in their roles while working at home, it may be the right time to re-evaluate your marketing plan in light of the pandemic.
May 19, 2020
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Category: Planning & Strategy
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Planning & Strategy
Seeking out social proof
Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.
August 7, 2019
Planning & Strategy
The Art of the Elevator Pitch
An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?
July 4, 2019
Web & Design
Speaking up for your brand: Optimising your company’s website for voice search
Voice search is on the rise – from digital assistants like Siri on iPhones to smart speakers such as Alexa or Google Assistant, the technology has meant more and more people are walking away from the keyboard and talking directly to their devices.
January 21, 2019
Planning & Strategy
Three marketing trends to look out for in 2019
We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
December 18, 2018
Planning & Strategy
ROI ain’t nothing but a number.
Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.
November 20, 2018
Planning & Strategy
Know this before you SEO.
It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.
August 30, 2018
Social Media
Are customers wary of companies using social media?
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
July 30, 2018
PR & Comms
Integrating PR into your business strategy
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
June 19, 2018