Category: Planning & Strategy

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Seeking out social proof
Planning & Strategy

Seeking out social proof

Brand advocates can benefit your brand, boost your marketing campaigns and extend your reach – and to get it right, companies need to make sure that social proof is embedded across their processes.

Planning & Strategy

The Art of the Elevator Pitch

An elevator pitch should be a short and memorable summing up of what your business does and what it stands for. If you can’t articulate what you do, how can you explain it to the market?

Three marketing trends to look out for in 2019
Planning & Strategy

Three marketing trends to look out for in 2019

We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.

Planning & Strategy

ROI ain’t nothing but a number.

Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.

Know this before you SEO.
Planning & Strategy

Know this before you SEO.

It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.

Are customers wary of companies using social media?
Social Media

Are customers wary of companies using social media?

A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?

Integrating PR into your business strategy
PR & Comms

Integrating PR into your business strategy

It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.

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