Blog ideas – 12 day Christmas countdown
Finding inspiration for blog topics can be tough. Sometimes it feels like you’ve exhausted everything you have to say about your industry, niche or area of expertise. But never fear, there are always more ideas out there – all that’s needed is a little inspiration. Below you’ll find twelve of our favourite blog idea generation […]
Why you shouldn’t get a graphic designer to design your website
Wait. What? Then who do I ask to design my website? A web designer, that’s who. Graphic designers are not necessarily web designers.
Our top 6 sources of design inspiration
Design inspiration can come from anywhere: from the arrangement of petals on a flower to the fortuitous way the books on your shelf have ended up. But as graphic designers, we have our go-to places we first turn to when we need a bit of creative inspiration.
The value of mood boards
Mood boards? What, those collage-like things where you stick on pictures of things you want? No, they’re dream boards – but mood boards aren’t dissimilar. For those in doubt, a mood board is defined (by the OED) as “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style […]
The importance of layout in effective graphic design
We recently worked with a client to produce a report highlighting the key messages from a big piece of research they had done. The report had already been branded and designed, but they came to us because they felt it hadn’t quite worked – in their words, the initial designer hadn’t ‘got it’. The research could have significant […]
What am I looking to accomplish? The most important marketing question of all.
I read a great blog the other day that featured a story about a film director who ordered his production manager to source a giant blue disco ball for a crucial scene in a movie. The order came down the chain of command to the Assistant Producer who duly obeyed, or tried to, for giant blue disco balls […]