Author: Chris Staunton

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Three marketing trends to look out for in 2019
Planning & Strategy

Three marketing trends to look out for in 2019

We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.

Guiding the customer journey online
Web & Design

Guiding the customer journey online

When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.

Planning & Strategy

ROI ain’t nothing but a number.

Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.

Know this before you SEO.
Planning & Strategy

Know this before you SEO.

It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.

Are customers wary of companies using social media?
Social Media

Are customers wary of companies using social media?

A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?

Integrating PR into your business strategy
PR & Comms

Integrating PR into your business strategy

It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.

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