SimplyEOR provides international Employer of Record (EOR) services that help companies expand internationally without the need to establish legal entities in each country. By handling in-country payroll, tax compliance, employee benefits and local employment regulations, SimplyEOR has helped its clients employ and manage people across over 140 countries, reducing the burden associated with global expansion.
Already an established payroll provider under a different name, our client wanted to expand its portfolio by launching a new brand that concentrated specifically on Employer of Record services. It had already acquired the name SimplyEOR; our brief was to develop a brand identity that encapsulated what the business did, then to design and build a website around it.
We developed a distinctive visual identity and accompanying brand guideline, built around simplicity, clarity and global connectivity. The logo incorporates a subtle location pin within the ‘O’ of EOR, while a recurring theme of circles, coloured dots and globe imagery brings the international proposition to life. Photography of people adds a human touch, while considered use of colour, typography and white space keeps the design clean, friendly and approachable.
We carried this visual identity through into the website, which included a substantial Global Guide: a country-specific directory covering approximately 140 countries, each with its own employment-related information. We also developed dedicated, conversion-focused landing pages for PPC advertising campaigns.
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