Onefix was set up to ease the daunting complexity and choice in recruitment advertising, helping employers to get their vacancies in front of the most relevant candidates without fuss or unnecessary expense.
The owner-director of Onefix approached us looking for a new brand identity and an overarching look and feel for his website and digital assets. We agreed that something simple, clean and minimalist would reflect the business’s proposition: removing hassle and complexity, and cutting through the noise.
Given Onefix’s purpose and the obvious “one-stop shop” associations of the company name, we developed a simple, unfussy logo and a clean, minimalist visual identity that reflected the company’s promise to make advertising simple.
At its heart was an uncomplicated logo, with the ‘O’ providing the inspiration for a recurring graphic element we called ‘The Hoop’. The outlined circle represents the idea of a complete, holistic solution and was carried through the wider branding and website design.
A restrained purple-blue and grey colour palette, generous white space and simple typography completed a look that was clear, friendly and uncluttered. We designed and built the Onefix website, carrying the brand identity and visual approach through into the finished site.
Great marketing happens when both sides buy into it, so let’s find out if we’re a match. No hard sell, no pressure – just an honest conversation about what you need and whether we can help.
