Starting a business is exhilarating, but marketing it effectively can feel overwhelming. You may be juggling product development, fundraising, team building and a dozen other priorities. The last thing you need is a one-size-fits-all marketing package that doesn’t meet your unique needs or budget.
At In The Box Marketing, we take a different approach to startup marketing packages. Rather than forcing you into rigid tiers with predetermined services, we build thoughtful, bespoke packages based around what your startup needs now, and what it will need as you grow.
Why startups need a different marketing approach
Established businesses have brand recognition, customer data and proven channels. Startups have vision, agility and the opportunity to build their marketing foundation correctly from day one. Your marketing package should reflect this difference.
We’ve worked with startups across various sectors, from tech innovators to home maintenance companies, and we understand the constraints you’re working within. Limited budgets don’t mean limited ambition, and our packages are designed to deliver maximum impact from every pound invested.
What we can include in our startup marketing packages
Our startup marketing packages are modular and flexible, allowing us to combine the services that will drive the most value for your business. Here’s what we can include:
Brand Development and Identity
Your brand is more than a logo—it’s the entire personality of your business. We help startups develop:
- Logo design and visual identity systems
- Brand guidelines that ensure consistency as you grow
- Tone of voice development that resonates with your target audience
- Messaging frameworks that clearly communicate your value proposition
A strong brand foundation means every piece of marketing collateral, every social post and every customer interaction reinforces who you are and what you stand for.
Website Design and Development
Your website is normally the first point at which potential customers can interact with your brand. We build startup websites that are professional, conversion-focused and built to be scalable, with packages starting at £2,000 + VAT.
What sets our approach apart is that we don’t just build and abandon. Every website package includes:
- Responsive design that works beautifully on all devices
- User experience optimisation for conversions
- Ongoing hosting, maintenance and technical support
- Regular security updates and backups
As your startup grows and your needs evolve, your website can grow with you. We’re there to add new functionality, create additional pages and ensure your site continues to serve your business objectives.
Search Engine Optimisation (SEO)
Getting found online is crucial for startups operating on lean acquisition budgets. Our SEO services help you build organic visibility from the ground up:
- Keyword research aligned with your business goals
- Technical SEO to ensure search engines can properly crawl and index your site
- On-page optimisation for targeted search terms
- Content strategy that attracts and converts your ideal customers
- Link building to establish your authority
SEO is a long-term investment, but it’s one that compounds over time. The earlier you start, the stronger your position when competitors enter the market.
Local SEO
If your startup serves specific geographic areas, local search optimisation ensures you’re visible when nearby customers are searching for what you offer:
- Google Business Profile optimisation
- Local citation building
- Location-specific content creation
- Review management strategies
- Local link building
Local SEO can be particularly powerful for startups, as it’s often easier to dominate a geographic niche than to compete nationally from day one.
Social Media Management
Building a community around your brand doesn’t happen by accident. Our social media management services help startups establish their presence and engage meaningfully with their audience:
- Platform strategy and selection
- Content and asset creation and curation
- Community management and engagement
- Social media advertising campaigns
- Performance tracking and reporting
We focus on the platforms where your audience actually spends time, rather than spreading resources thinly across every channel.
Content Marketing and PR
Content marketing establishes your expertise and provides value to prospects before you even talk about your price. Our content and PR services include:
- Blog writing and content strategy
- White papers, case studies, and industry insights
- Email marketing campaigns
- Media outreach and press release distribution
- Thought leadership positioning
Great content doesn’t just attract customers—it attracts investors, partners and top talent too.
Marketing Consultancy and Strategic Advice
Sometimes what a startup needs most isn’t execution, but strategic direction. Our consultancy services provide:
- Marketing strategy development
- Channel prioritisation and budget allocation advice
- Campaign planning and optimisation
- Marketing technology recommendations
We can work alongside your team, guiding your marketing efforts while you maintain control of execution, or we can take the whole function off your hands.
How we build your startup marketing package
Our process is straightforward. We start with a conversation about where your startup is now and where you want to be. We’ll discuss:
- Your business goals and growth targets
- Your target audience and current market position
- Your budget and resource constraints
- What marketing you’ve tried and what’s worked (or hasn’t)
- Your timeline and priority channels
From there, we’ll recommend a package that combines the services most likely to drive results for your specific situation. As your startup evolves, your package can evolve too—scaling up successful channels, testing new approaches, or changing tack based on what the data tells us.
What sort of investment is needed?
Marketing budgets vary enormously between startups, from bootstrapped founders working with a few thousand pounds to venture-backed companies with six-figure marketing budgets. We’ve structured our approach to work across this spectrum.
Our website packages start at £2,000, and we can build comprehensive marketing packages from there based on your priorities and resources. We’re transparent about costs and realistic about what different budget levels can achieve.
Many of our startup clients begin with core essentials—a professional website, foundational SEO, and perhaps brand development—then expand their package as they grow or secure additional funding.
Why choose In The Box Marketing for your startup package?
We understand startups because we work in the startup mindset ourselves. We’re agile, we move quickly, and we’re focused on measurable results rather than vanity metrics.
When you work with us, you get:
- A dedicated team that understands your business and industry
- Clear communication and regular reporting on what’s working
- Flexibility to adapt as your startup grows and changes
- Honest advice about where to invest your marketing budget
- Support that extends beyond deliverables to strategic partnership
We’re not interested in locking startups into services they don’t need. We succeed when you succeed, so we recommend what will work best for your business, and that’s all.
Ready to discuss your startup?
Get in touch with In The Box Marketing to discuss what a tailored startup marketing package could look like for your business. Let’s build something brilliant together.