The Salespeople Agency is a recruitment company that specialises in placing sales and marketing professionals.
The business previously operated under a different name, but the owner renamed it to remove any ambiguity about her service and sector, requesting new branding, website and related assets.
We followed our usual branding process: designing a selection of brand options and refining our client’s preferred one until she was happy with it, then establishing a complete brand identity and a visual style that could also be applied to other materials.
We developed a bold, confident identity that reflected the agency’s specialist focus on sales recruitment and measurable results. The strong typography and distinctive colour palette conveyed professionalism and authority, balanced by softer graphic elements and natural, people-focused photography.
We also created Brand Voice guidelines, with a clear, “less is more” Tone of Voice and building block paragraphs that focused on expertise, quality and return on investment.
Great marketing happens when both sides buy into it, so let’s find out if we’re a match. No hard sell, no pressure – just an honest conversation about what you need and whether we can help.
