Gerrell & Hard is a recruitment company and growth partner to some of the world’s most innovative and disruptive technology brands and established global OEMS alike. They are at the forefront of some of the most rapidly-evolving markets and sectors globally, actively facilitating innovation. We’ve supported Gerrell & Hard for the entire lifetime of our business, managing their marketing communications and helping them ensure their messaging and branding reflects their clients’ changing needs.
The leadership team at Gerrell & Hard felt that the dramatically-changing talent landscape in the technology sector warranted a fresh brand and a more minimalist approach to their website. We all agreed that the calibre of Gerrell & Hard’s clients and achievements are self-evident.
Our aim for the new brand, website and content was therefore to speak with quiet confidence, letting the company’s credentials do all the talking. We created a visual identity inspired by the sophisticated technologies Gerrell & Hard supports. A distinctive G&H monogram and contemporary colour palette brought the brand together, while the messaging focused on what sets the business apart: specialist talent sourcing, strategic growth partnerships and meaningful career advancement in a changing world. The website content focused more on growth partnerships and contemporary challenges in hiring, not traditional sectors.
Our retained support for Gerrell & Hard includes a monthly newsletter, which we have taken from 0 to over 4,000 subscribers, managed social media and content marketing.
Great marketing happens when both sides buy into it, so let’s find out if we’re a match. No hard sell, no pressure – just an honest conversation about what you need and whether we can help.
