The value of mood boards
Mood boards? What, those collage-like things where you stick on pictures of things you want? No, they’re dream boards – but mood boards aren’t dissimilar. For those in doubt, a mood board is defined (by the OED) as “an arrangement of images, materials, pieces of text, etc. intended to evoke or project a particular style […]
The importance of layout in effective graphic design
We recently worked with a client to produce a report highlighting the key messages from a big piece of research they had done. The report had already been branded and designed, but they came to us because they felt it hadn’t quite worked – in their words, the initial designer hadn’t ‘got it’. The research could have significant […]
What am I looking to accomplish? The most important marketing question of all.
I read a great blog the other day that featured a story about a film director who ordered his production manager to source a giant blue disco ball for a crucial scene in a movie. The order came down the chain of command to the Assistant Producer who duly obeyed, or tried to, for giant blue disco balls […]