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Month: November 2018

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Web & Design

Guiding the customer journey online

When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.

November 26, 2018

Planning & Strategy

ROI ain’t nothing but a number.

Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.

November 20, 2018