We’re aware that after a tricky year, it’s still an uncertain business environment with Brexit up in the air and many businesses unsure how to plan ahead. In addition, technology makes leaps and bounds so rapidly that it can be hard to keep up.
We’ve been talking about…
When you’re building a website, the most important aspect isn’t the design, or the infrastructure that backs it up, or even the functionality. Points one, two and three on your list of priorities should be the customer journey. All aspects of your site should be developed with the customer journey in mind.
Marketers sometimes have a tricky relationship with numbers. From balancing the budget to tracking various targets, numbers can sometimes feel like they’re getting in the way of your campaigns.
There are a number of benefits to brand guidelines. Primary amongst those is that your marketing activities achieve a coherence that produces a cumulative effect to make your company more recognisable in the market.
It’s never been easy to fight your way to the top of the search engine results pages, and there are a lot of ways to tackle search engine marketing. So much so that one could suggest a number of possible solutions to the acronym “SEO”.
A company’s integrated communications strategy is likely to incorporate some aspect of social media. Most companies have now established which platforms are best to engage with their customers, but do customers relate to the messages companies send over social channels?
It’s notoriously hard to measure the value of PR. To understand whether your PR campaign is a success, you have to start with clear objectives which align with your business strategy.
We have a confession to make: we’re constantly encouraging our clients to make regular updates to their blogs and yet, while we’ve been busy delivering all our clients’ stories online, we’ve neglected our own.